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Wednesday, April 3, 2013

Local label: YOUYOU Spring Summer 2013


Bringing a fresh perspective to timeless pieces in your wardrobe is new local label YOUYOU (which means 'a pair' in Chinese). Designed for the young working-class in mind, the designer duo set out to reinvent the working woman's wardrobe by creating simple pieces with a twist. 


For their first collection called 'Clean Slate', the team have focused on clean silhouettes, sharp contrasts and unique details such as exposed darts on garments. 


Though most of the collection is monochromatic, I adore how they truly are versatile pieces that the working woman can easily fit into her lifestyle and wardrobe. The bundle dress above is one of my favourite because it speaks of their modern cut and is an interesting, easy-to-wear dress. I would say YOUYOU's clothes would speak positively of anyone who wears them, thanks to their designs that makes a woman look confident and modern.



YOUYOU is stocked at Threadbare & Squirrel, Egg3, Re-style on level 2 of Isetan Scotts and JiXiang Zhai.



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