Digital Fashion Week 2012

I never thought I could think of clothes as "pure and innocent". But upon seeing Tze Goh's collections, those were the words that came to me. The Singaporean born designer will be part of the world's first Digital Fashion Week which will be held on Google+ from 21-23 October. 

 Guo Pei, China's top fashion designer and couturier, will be another headliners for DFW. She was ranked 6th by Fast Company's list of the 100 most creative people in business last year. I first knew about Guo Pei when she made the porcelain inspired dress above which was sooooo beautiful! 

Along with Guo Pei will be 'The Sex and the City' stylist and legendary fashion icon, Patricia Field and the New York based supermodel, Andrej Pejic. The Australian model who was born in Bosnia is one of fashion's most unique models because of his androgynous features. Watch the YouTube clip below and you'd understand what I mean ;)

The lineup also includes London based Singaporean designers Eugene Lin and Tze Goh who will be flying into Singapore to show their collections for DFW Singapore. In addition to this, local designers brands' Thomas Wee, PAULINE.NING, OwnMuse and -J-A-S-O-N- will be part of this week.

I will be interviewing PAULINE.NING, OwnMuse and Tze Goh on 21st and 22nd of October so join us on Google+ hangout. Simply follow and add Digital Fashion Week as a friend to secure your font seat on the web!